Jeffrey’s Notebook

Welcome to Jeffrey’s notebook. I have decided to start a blog to share some of the insights and interesting trends that we are following in the world of technology and new trends in business. I might also throw in the occasional recipe or commentary on a new product to keep things interesting. I have always had a natural curiosity for technology and have generally been an early adopter.

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50 shades of Green

Published by Jeffrey Mackie on Nov 15, 2021

Everyone has their own views on environmental investing and how to weigh investment performance vs personal ideals. How far do you take it? There are many approaches to applying personal values to investing… everything from the mercenary “I don’t care... Read more
So how do we win the COVID-19 pandemic battle?

Published by Jeffrey Mackie on Mar 31, 2020

“We don’t have any silver bullets, so we are just going to have to use a lot of lead bullets.” – to quote author Ryan Holiday from his book on stoic wisdom ‘The Obstacle is the Way’. This simple analogy fits well with where things are today in the effort... Read more
Would you fly in an electric powered airplane?

Published by Jeffrey Mackie on Jan 17, 2020

There is more to this question than someone’s irrational (or not so irrational) fear of flying. We have all heard the trite saying that ‘you are more likely to get in a car crash on the way to the airport than a plane crash on the way to your destination’... Read more
Big Brother is watching

Published by Jeffrey Mackie on Nov 25, 2019

During a recent conversation with some friends, I was fascinated to hear them describe the new program that their car insurance company had rolled out. In exchange for a savings of up to 25% on their car insurance, customers are required to download a... Read more
The summer of scooters

Published by Jeffrey Mackie on Sep 29, 2019

Looking back over the last few months, as summer draws to a close, one of the events that drew the most buzz this summer was the introduction of electric scooters to Calgary’s streets. Two rival California based start-ups ‘Lime’ and ‘Bird’ introduced... Read more
Where’s the beef?

Published by Jeffrey Mackie on Jun 27, 2019

The ‘Beyond Meat’ craze seems to be popping up everywhere these days. From A&W’s launch of the Beyond Meat burger last year to Tim Horton’s recent introduction of a Beyond Meat ‘sausage’ patty in their breakfast sandwich, it is hard to go a day without... Read more
Power grids and electric cars vs reality

Published by Jeffrey Mackie on Jun 14, 2019

My last blog on electric cars received a few comments from readers, which are always welcome. (It is nice to know that people actually read these blogs!) One reader suggested doing an analysis of whether the adoption of electric cars has an overall benefit... Read more