Market Ethos - All eyes on earnings

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Earnings are all that matter for markets in the long run. As we head into Q3 earnings season, attention should be focused on margins given cooling inflation (a negative for sales growth) and cooling cost inflation (a positive for margins). More importantly, global earnings estimates have been cooling – an unsustainable trend given most index prices keep rising. Corporate hints at the future will drive the next move in earnings revisions. Listen closely.

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