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Update your website

With custom content

Your home page acts as an online billboard and should grab your audience's attention right away. Provide information about you, your practice and how you can help clients and prospects achieve their goals. Keep your audience engaged and encourage them to click through to other pages on your website.

Add keywords into your the copy whenever you can do so naturally. Keywords get picked up by search engines in prominent positions on your website - headers, home page, team page, etc. Keep in mind, search engines will penalize your ranking if you stuff your content with keywords that don't fit in with your website. 

If you want to personalize your website contact your Marketing Account Manager. We can put you in touch with a writer who will work with you to optimize and customize the message your want to get across to your audience.

Your team name

It is critical to include your name and/or your team name in the content and page title (Digital Workspace-> Dashboard & Settings-> Your Pages) of your home page in order to improve SEO performance. If your name or team name does not show up on your home page, other pages on your website (i.e. Meet our team, Contact pages) may show up before your homepage in search results. Do not remove your team from those secondary pages in an attempt at making your homepage appear in the #1 spot on search engines. At the end of the day, you want to do everything to help your audience find you. 

Train arriving, symbolizing timely insights

Market research
Insights 

 

Get the latest market insights and trends from our internal research experts.

26 July 2021
Gold has lost some of its mojo
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28 June 2021
Investors are getting smarter
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July 2021
Investor Strategy: Half time with a big lead
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Wooden walkway over windy field

Tax & Estate Planning
Strategies 

 

Learn about strategies to help protect and enhance your wealth from our Tax & Estate Planning professionals.


New trust reporting rules proposed for this year

If you oversee a trust and have not been required to file T3 trust income tax and information returns with the Canada Revenue Agency in the past, you should be aware of the new federal reporting rules. Read this article for key information.

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Conversations on wealth: Podcast

Listen here
Podcast

 

Conversations on Wealth is a podcast series dedicated to helping Canadians navigate the complexities of wealth through a multi-dimensional approach to planning and wealth management.

Listen to the lastest episodes here.

 

Daily market commentary - The Launch Pad