Behavioural finance
Understand your biases for objective investing
Investing is an emotional undertaking with high stakes and a large degree of uncertainty. When the pressure is on, investors sometimes revert to reflexive thinking, relying on their own intuition, biases and heuristics for investment decisions. As an investor, you can employ a thoughtful, deliberate rationale to reduce your biases from having a negative impact on your investment results.
By understanding your biases and when they come into play, you can mitigate your gut reactions with logic and objectivity for more effective investing decisions.